We still don’t know how people are really using AI

AI companies like Anthropic and OpenAI regularly publish reports on how people are using products like Claude and ChatGPT, but they only release the data they want us to see, AI researchers say. 

“There is no independent source to corroborate it,” says Anka Reuel, a computer science PhD candidate at the Stanford Trustworthy AI Research (STAIR) Lab. 

Reuel is co-lead of a new research project, called the AI Observatory, that aims to fill the gap. It’s a public platform that aggregated and analyzed real AI conversations with popular models like Claude and Gemini that were collected with users’ consent through seven existing datasets. The intent is to provide independent sources of information that can help researchers and policymakers assess how people are using generative AI. Highly consequential decisions about AI’s benefits and risks are currently being made on the basis of very limited data, says Reuel. 

The AI Observatory found that AI use differs significantly across models and has changed over time. Its research shows many more sensitive behaviors than are captured in reports from major AI companies, which they say focus more on work than on personal use. 

The Anthropic Economic Index is one of the best-known and most widely cited sources of AI usage data, but it has blind spots. As its name suggests, it focuses on work- and productivity-related uses of Claude AI—filtering out conversations that are unrelated to these uses. 

When the AI Observatory researchers applied Anthropic’s methods to their dataset, they found that nearly half the conversations—48%—would have been filtered out. Those non-work-related conversations were more likely to involve health and relationships (44.2% versus 31.2% in Anthropic’s analysis), adult or illicit topics (7.9% versus 2.1%), harassment and hate (27.5% versus 5.66%), and sexual content (16.7% versus 2.4%). (OpenAI’s 2025 report on ChatGPT, similarly, found that only 30% of consumer use was related to work.)

Anthropic has released separate blog posts on how people use Claude for support or companionship, and even to generate CSAM, but “having [the AI Observatory’s] bird’s-eye-view analysis” rather than leaving that information “sectioned off into a separate report” helps researchers understand the different uses more consistently, says David Widder, an assistant professor at the University of Texas at Austin, who researches how people interact with AI systems and is not involved with the AI Observatory. 

The datasets the AI Observatory looked at include conversations that took place between 2023 and 2025, and it found differences both in how people were using AI and how various AI platforms responded. 

Conversations within WildChat, one of the largest and most detailed datasets included in the AI Observatory’s study, got longer and more elaborate over time, as indicated by growing numbers of prompt tokens, response tokens, and conversation turns. 

There was also significantly more small talk over time. That suggests that AI companionship was increasing; meanwhile, the AI assistants’ self-disclosure (i.e., admitting to being a chatbot) decreased. 

Additionally, exchanges that the researchers labeled as sensitive—meaning ones with potentially harmful or restricted content, including sexual harassment and hate speech—became less frequent. That might suggest that platforms were generally deploying more effective safeguards. 

The AI Observatory also found that topics, interaction styles, conversation structures, and the likelihood and type of sensitive use cases differed from one model to another. 

For example, the researchers found that people used Grok and Gemini more frequently for information retrieval. Grok, in particular, was especially popular for information on news and politics, but it was also where misinformation tended to concentrate. (This is consistent with other research that has shown how readily misinformation proliferates on Grok. xAI did not respond to a request for comment.) 

Meanwhile, people were more likely to turn to Anthropic for coding, Gemini for social and roleplay uses, and ChatGPT for homework assistance. 

There were even differences between different versions of the same model. Researchers found that people had shorter conversations with ChatGPT when it was powered by GPT-3.5, and longer and more iterative ones with GPT-4o—which makes sense given that that version became known for leading to emotional addiction. 

Companies’ reports, however, didn’t tend to capture these nuances between or even within their own models. “No single company report tells the whole story,” says Shayne Longpre, a recent PhD graduate from the MIT Media Lab who co-led the research with Reuel. 

To create the AI Observatory, Reuel and researchers from MIT, Stanford, the Data Provenance Initiative, and other institutions aggregated 85,633 conversational turns